Wisconsin premium shoe maker offers factory seconds online - WAOW - Newsline 9, Wausau News, Weather, Sports

Wisconsin premium shoe maker offers factory seconds online


   PORT WASHINGTON, WI -- Allen Edmonds, the U.S. premium men's shoe manufacturer headquartered in Port Washington, Wis., announces the return of its online "Factory Seconds" sale on AllenEdmonds.com. The five-day sale ends July 11.

   "We've been handcrafting shoes here in our Port Washington factory since
1922," said Jim Kass, VP of Operations. "Because over 100 craftspeople
touch each shoe as it undergoes a 212-step crafting process, we have a
small percentage of shoes that don't meet our exacting standards. We
refer to these blemishes as 'Factory Seconds,' or F2's."

   "Last year was our first time we offered F2's to the public online," said
Paul Grangaard, President and CEO. "Customers responded very positively
to the sale! Because of the overwhelming positive response, we're
thrilled to once again offer these shoes to our online customers."

   The sale will include a range of styles, although sizes, colors and
inventory amounts are limited. Customers are encouraged to shop by size
to see available inventory. Prices will be offered at savings up to $200
off first quality pricing and substantially below standard outlet pricing.

   "This is an outstanding opportunity to buy Allen Edmonds shoes," said
Colin Hall, Chief Marketing Officer. "The pricing makes these shoes
accessible to everyone from established older businessmen to young guys
just starting out their professional careers. At these prices, we fully
expect the shoes to sell-through quickly."

   To check out the sale or learn more about Factory Seconds, visit
AllenEdmonds.com or call the Customer Assistance Center at 1-800-235-2348.

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