Old Style beer to return to La Crosse, roll out new brew
LA CROSSE, Wis. (AP) -
Old Style beer is returning to its hometown of La Crosse, where it will be brewed again and roll out its first new blend in 15 years.
The La Crosse Tribune reports that Pabst Brewing Co., which owns the Old Style brand, will unveil a new label as it introduces a new blend, Old Style Oktoberfest, on Thursday. The classic MΣrzen-style brew will be produced at City Brewery in La Crosse.
City Brewing Co. brewmaster Randy Hughes says the company won't add to its 500-employee payroll for the Old Style production in La Crosse. The company also has plants in Latrobe, Pennsylvania, and Memphis, Tennessee.
Old Style was first made as a premium beer at G. Heileman Brewing Co. in La Crosse in 1902.