Build-A-Bear closes lines after 'unprecedented response' to 'Pay - WAOW - Newsline 9, Wausau News, Weather, Sports

Build-A-Bear closes lines after 'unprecedented response' to 'Pay Your Age Day' event

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SOURCE: Nicholas Quniiett/WISN SOURCE: Nicholas Quniiett/WISN
WISN -

Build-A-Bear stores across the country are experiencing huge crowds during Thursday's “Pay Your Age Day” event.

The company announced that Thursday's promotion would allow customers to pay the same price as the age of the person picking the new bear. Build-A-Bear called the promotion its biggest in-store deal ever.

Everything from your basic teddy bears to the popular licensed characters are part of the deal, but the offer excludes outfits and accessories.

Here's the catch: To get the lower price, you have to sign up as a member of the Build-A-Bear Club.

After the initial opening saw thousands of people getting in line for a new furry friend, authorities have alerted the company to "limit the lines and crowds due to safety concerns. "

In a statement on its website, the company said, "We understand this is disappointing, we are working to address the situation, and we will be reaching out to our valued guests soon."

For more, click here.

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