Man embarks on "Tour de Briq's" across Wisconsin - WAOW - Newsline 9, Wausau News, Weather, Sports

Man embarks on "Tour de Briq's" across Wisconsin


A Wisconsin native displays his dedication to Briq's Soft Serve by eating ice cream at all eight of the business locations over the course of two days.

Mark Blaubach is a part of the 100 Pound Club, which means two days out of the year he gets free ice cream from Briq's.
However, he doesn't drive to get that sweet treat. He rides his bicycle on his self-titled "Tour de Briq's."
Wednesday he started in Minocqua, rode over to Rhinelander, then to Merrill and finally finished the day in Wausau.

"Yeah, I thought it would be a beautiful time of year to ride to all the locations," said Blaubach. "It combines my two loves: bicycling and ice cream, so for me it's my favorite two days of the year."

Blaubach will complete his 177-mile journey Thursday; he'll head to Mosinee, Edgar and back to Rib Mountain.
He picks up a pound cone at each of those eight locations and jokingly calls it "the ultimate performance-enhancing super-fuel."

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